Clothing Labels – What Is It?
If somebody dealt in the clothing business, they must be doing a very noble job. This is because clothing is one of the basic necessities of life. The clothing of today is far from basic. The concept of clothing as to why to wear clothes has changed drastically.
Earlier when clothes were worn more for protection now they are worn more for the looks than for the protection. It has more of an aesthetic value than the utility value. For that matter all the basic needs are now more about aesthetics than utility, food and shelter included. The competition in all three of them is neck to neck regards the brand. Now what you eat, wear and where you live talks a lot about who you are.
Apart from hoe your house looks, where it located is the identity of both you and your house. Ditto food what and from where you eat says a lot about what kind of food it is as also what kind of a person you are. So also what kind of clothes you wear, from where they are, says a lot about the clothes and the person you are. The brands of the clothes are let known more in the literal form by the clothing labels. They are the identification marks of a clothing line.
Initially the identification was done by writing the initials of the company with launderer’s ink. Then the initials or the logo of the company was embroidered on the clothing. Then came the clothing labels with the company’s name which were attached to the clothing. The labels served the purpose of both identity and advertisement. If clothing was bought that fitted perfectly then the brand can be found out from the clothing label.
Company’s logo, size of the attire can be mentioned on the label. It then kind of becomes convenient. Initially the clothing labels were attached to only main outer clothes. Now considering the competition in the inner ware, the labels are put even on the inner ware. Handkerchief and socks are the only clothing probably that have no clothing labels. From the baby’s clothes to the papa’s suit all have labels. From swim wear, inner garments to the aprons all have labels.
Usually the label is attached on the insides of the clothing so that it will not be easily visible. Some funky t-shirts do have labels on the outside as well for something to be flaunted. As the clothing wear comes directly in contact with the body parts, it needs to be made from the organic material. Or made from the material that is non allergic and non irritating. The common materials used for labels are the cotton, hosiery, taffeta, damask and at times leather and also steel.
Usually the labels are attached on the inside along the seams. For upper body wear they are near the neck seam. For lower body wear they are attached near the waist line seam. For some clothing like the jeans, dungarees, pants the labels can be put on the outside which meant to flaunt the brand.